SWIFT - Flagship

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Project for Swift store in Oscar Freire Street

in São Paulo.

The main challenge of the brand’s flagship was to explore the identity’s elasticity for a more premium approach in one of the most sophisticated streets in the world.

Swift's goal was to reinforce its positioning as a modern frozen foods brand connected to its consumers. It was necessary to convey technology, innovation, practicality and variety without losing one of its main pillars, accessibility.

To convey premiuness , we’ve removed the presence of color on the facade and replaced it with a new brick model, metal beams and lots of glass. We took the orange color to the store floor, reinforcing the brand's chromatic heritage and making it more iconic.

Unlike previous stores, now with the presence of the orange floor and the video wall, we needed to rethink all visual merchandising, adopting the presence of black color and a cleaner layout in the environment.

The video wall structure, present throughout the perimeter of the store, works through data intelligence to provide interaction of information based on the interests of the consumer and the needs of the brand to communicate. A modern infrastructure, which in the medium term becomes much more economical and makes it possible to explore textures, sensations, recipes and etc. All controlled in an exclusive Dashboard, being able to update all the visual merchandising of the store in 1 click.
This reinforces its purpose where consumer education plays a key role.

During the creation, we also saw the opportunity to create a space for meetings, relationships and tasting products, the Meat Point. Its success was so great that it was seen and studied as a new business model for the brand.