Doha Experience
Brand Identity + Naming
Doha Experience is a tour guide company, which stands for an immersion
in Qatar’s culture through bespoke and exclusive tours.
The Brief
Needing a brand name and a logo that portrayed the experiences that clients can obtain in Qatar, Doha Experience granted me the opportunity to represent this through its brand identity. It had to feature the concepts of friendship, culture, personalisation and fun.
The Solution
“Doha” remained as the main element in the name to accentuate the city location of the tour. To capture the essence of obtaining all the knowledge about Qatar’s culture, “experience” accompanied the name to make Doha Experience.
I included typeface ascenders, combined with the curved letters to reflect the Islamic calligraphy, whilst also echoing the skyline of Doha. To express movement and transformation and embracing the personalised nature of the Doha Experience tour, I introduced different colour schemes in the brand identity.
This new brand identity is now incorporated across all of Doha Experience’s marketing collateral, social media platforms as well as merchandise.
