Objective:
To demonstrate Pantene Shampoo's benefit to deliver silky smooth hair.
To demonstrate Pantene Shampoo's benefit to deliver silky smooth hair.
Creative Solution:
A comb is placed on top of a quasi article on a webpage talking about the "difficult situations faces by modern women". When the comb is clicked it travels down the page and transform the horizontal copy lines into smooth vertical ones.
Awards
2010 -HK4As Digital Category - Silver
2010- Spikes Asia Digital Category - Silver
http: www.goodforyoureyes.net/pantene/banner/
Awards
2010 HK4As Digital - Silver
2010 Spikes Asia Digital - Bronze
