Voador
Brand Identity + Motion Graphics
Based in a preservation area near São Paulo, Voador is a space which aims to bring
people together, to create experiences and to promote a connection with nature.
The Brief
Voador desired a logo that communicated its love for nature and collaborative experiences to both adults and kids. It needed to represent the three core pillars of the brand; love, nature, happiness.
The Solution
Voador – anything that is able to fly.
Taking the Portuguese name as inspiration and aiming to express the company’s concepts, I created a simple yet elegant symbol, that portrays the three core pillars. I also developed a motion-graphics video that presented the brand’s purpose and values. The logo and video now take the centre stage on Voador’s corporate website, social media platforms and is also being used among all of its marketing collateral.
