Mutiny came up as an idea in my explorations of new age, street style fashion,
and got integrated in my bachelor degree in Digital Design @ Vakalo Art & Design College.
The aim was to create a fashion brand in the terms of diversity, inclusivity and sustainability.
The first logo ideas where to combine geometry and typography,
to give the brand a distinctive but clear-shaped style.
to give the brand a distinctive but clear-shaped style.
Black is an achromatic color, a color without hue. (HSV: -°, -%, 0%)
It is frequently associated with aggression, elegance, power, fear, mystery, sophistication and evil.
It is frequently associated with aggression, elegance, power, fear, mystery, sophistication and evil.
White is one of the most common colors and universally associated with goodness and safety. White products and designs give an impression of plain, simple and modern design.
It is the color for a minimalist aesthetic, perfection, cleanliness, neutrality.
The website is based on the color white so it’s not unsettling for the eye.
Images are mostly used without a background, for the focus to be completely on the clothing and models.
The content is simple with only the necessities (products and updates on the brand).
The shop is practically on a different web page, so the main page is seperate,
easy to browse and more light as a web document.
Wanting to reproduce the real shopping experience, the horizontal scroll provides the user
with a point of view similar to the inside of a shopping store.
