Lifecare Health: Brand Strategy & Identity System
Reshaping the perception of pharmacy
Lifecare Health is a subscription-based pharmacy that delivers a better quality of life to patients through smarter, effortless and cost-effective management of their healthcare needs, medical records and regimen. The brand stays on top of their customers’ wellness goals by monitoring their health on an ongoing basis; and helping them stay on track with timely medicines. We helped shape their brand by rebuilding their identity system including patient life cycle management, content strategy and communication.
Challenge
Challenge
Reposition Lifecare from a medicine delivery company to a complete health management pharmacy.
Approach
Approach
Making people consciously take charge of their own health by simplifying their journey towards better health.
Enabling patients to subscribe to better health, effortlessly.
We elevated the perception of Lifecare Health from just a pharmacy to being a partner in one’s wellness journey. We redefined the word 'care' from a noun to a verb. The logo design highlighted the letter ‘C’ in ‘care’ as a symbol of constant action in form of the curved arrow.
"A subscription with Lifecare means that the right medication is always there when one needs it. So you never miss the best that life has to offer.”
Translating better care into better life.
At its core, Lifecare Health stood for simplifying life and empowering customers with a better, richer quality of life. We understood how a chronic condition can affect the general quality of life for a patient. We identified that small doses of positivity can go a long way in recovery, by making patients feel loved and cared for. And so we crafted a series of small, constant reminders infused with personal touch in every thought, word and action. This transformed the customers’ perception of a purchase transaction to personal relationship with the brand.
Delivering your regular dose of ease
We translated the brand essence and voice into personalised medicine kits designed to delight patients. Every kit was equipped with personal care booklet, personalised health tips and much more than just medicines. The experience at every touchpoint inspired patients to live a healthier lifestyle, in line with the brand purpose and vision.
Project by Leaf Design Mumbai: https://leafdesign.in/work/lifecare
