Logo Design project-
FiTFU stands for fire it up. They wanted to include a flame in the logo that has bright exotic oranges and reds to make it look alive. The brand is creating a lifestyle and movement for good in the world. FiTFU is positive energy for people to know that they are not alone. The brand manufactures clothes and energy drinks for thrill-seekers ages 16 to 40 yrs. FiTFU is a global movement of internal exploration and passion! It's an igniter switch for the best of life that you thought wasn't even possible.
They wanted the logo to be progressive and slightly futuristic and ever evolving.
Concept 1
Concept 2
Concept 3
