Simplex ID
SodLab es una empresa de tecnología que crea softwares de gestión
a la medida de cualquier negocio, haciendo que la programación sea
extremadamente funcional y flexible, para hacerlo accesible a cualquier
empresa, reduciendo tiempos en el proceso de desarrollo y finalmente
abaratando costos en el área de T.I de las empresas. El problema es
que su nombre no representaba esos valores, generaba confusión y no
estaba transmitiendo algo de valor para la marca.
Así nace Simplex, una identidad visual que se inspira en su tecnología escalable.
brand strategy / naming / id visual / storytelling / branding
brand strategy / naming / id visual / storytelling / branding
SODLAB is a technology company that creates management softwares tailored to any business,
making programming extremely functional and flexible, to make it accessible to any company,
reducing time in the development process and ultimately reducing costs in the area of Business IT.
The problem is that his name did not represent those values, it was causing confusion and he was
not transmitting something of value for the brand.
This is how Simplex was born, a visual identity that is inspired by its own scalable technology.
brand strategy / naming / visual id / storytelling / branding
This is how Simplex was born, a visual identity that is inspired by its own scalable technology.
brand strategy / naming / visual id / storytelling / branding
Client: SodLab / Simplex
Creativity: FUEGO Company
Motions & Support Design: María José Ibaceta
2020
