Selection for the festival Young Cannes Lions 2020.
Brief against gender stereotypes: "Realize who you are"
Generation Z differs from the others because it doesn’t see the line between the virtual and real worlds.
It also isn’t affected by gender stereotypes and doesn't need to be explained why gender equality is important.
Another peculiarity of GenZ is that they were born when the Internet and social networks became regulars things. Socialization of young people mostly takes place in virtual space, rather than in the real world.
We wanted to create a symbol that will be familiar to every teenager. So we came up with a simple form for the text input. It is followed by the word "am", which refers to the slogan of the company "I know who I am".
Personalization is essential for Generation Z. Their choisee will be expressed by emoji. Simple symbols are free from prejudices. Everyone can choose an emoji that they like without looking at others.
