We were asked to come up with an campaign that would help out the elderly in old-age homes during the COVID-19 pandemic. Unfortunately, their age placed them at risk to contract the virus. To help protect them during this time, visits from family and friends were forbidden. 

Concept: 

The pandemic had the entire country (South Africa) in lockdown and schools were even forced to close. Many young students were stuck at home with a little extra time. So,  we partnered up with old-age homes and encouraged students to 'digital-visit' our senior citizens.