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The project was fueled by the variety of interpretations, and occasional stigmatization of the word “error”. Here we defend that every failure can potentially be a success. With that in mind, we believe the so called error gives path to newfound discoveries and challenges, which brings some sort of sensitivity to the graphic design praxis. When facing the subject, as project partners we came to share a common interest in bringing further discussion of it.
From there comes the idea of creating an annual journal, to aggregate the experiences of major references on the graphic design industry in Brazil, showing how facing adversity and repurposing error works in the creative process.
