CLIENT / Tightings is the new line from Duelegs company by Gambetti Group's brand, a historic company in the hosiery sector. Tightings is the yarn of the future, a perfect fusion of seamless tights and leggings ideal for yoga, fitness and everyday life.
TASK / Tightings is a new and innovative product seeking its space in the market: the fundamental goal is to start a brand awareness operation and to subsequently implement a strategy to accompany potential customers through the whole funnel, up to the purchase.
SOLUTION / An integrated strategy was adopted to launch the new line: starting from a new value proposition, the digital presence (website with e-commerce area, social media channels, micro-influencer marketing) was built and brand awareness was consolidated through external advertising and events aimed at specific targets.
Tightings adapts to every moment of your day: that's why the digital billboards propose a different creativity based on
the time of the day, where the product is shown in different situations and accompanied by messages fit for the context.