HUMAN-PROOF PAINT
Humans are flawed, but at least our walls are not.
It turns out that one of our favorite projects this past year came from an unexpected client, Asian Paints.
The brief was to create a small campaign to sell a high-end interior paint range.
So, when we tried to deep dive into the brief and the products, we landed on a fundamental human nature:
Humans are clumsy. And even when we're trying to be as careful as possible, stain happens.
Finally, these series of paints are more than just water-proof or scratch-proof, it's clumsiness-proof, experiment-proof, accident-proof. They are human-proof.
Humans are clumsy. And even when we're trying to be as careful as possible, stain happens.
Finally, these series of paints are more than just water-proof or scratch-proof, it's clumsiness-proof, experiment-proof, accident-proof. They are human-proof.
Body copy translation:
Because your walls need protection from stains caused by human's clumsiness, deliberately or not.
The Series
Body copy translation:
Because your walls need protection from stains caused by Dad's cooking experiments.
Body copy translation:
Because your walls need protection from stains caused by Mom's festive house party.
Body copy translation:
Because your walls need protection from stains caused by your kid's adventurous experiment.
Other Implementations
In-store installation.
Copy translation: This wall is human-proof. Feel free to make any mess on the wall to prove it.
Packaging design.
Agency:
&friends
Jakarta, Indonesia
Creatives:
Clarissa Pranata, Melisa Adisti, Meidy Aisyah
