mts
A world you’ve never met before…
CHAPTER IV
if you missed CHAPTER III, don't worry you can check it out at this link
The question that we as creatives faced all the time while working on a new campaign for mts was an obvious one: “How creative can we be in everyday life?” And their answer to this question was even more obvious: “creative spite.”
So we made the campaign “mts, a world you’ve never met before” which engages viewers, encouraging them to approach reality in a completely different way. The result is a campaign of vibrant colors and utterly unexpected situations that keep the audience’s attention and make the campaign a striking one.
“Trust leads to the liberation of imagination, imagination leads to creation, and creation produces the results that we can all be satisfied with at the end of the day.”
Agency: McCann Belgrade
Client: mts (Mobile Telephony of Serbia)
Creative Director: Jana Savić Rastovac
Art Director: Kristina Jovanović
Copywriter: Vladimir Vuković,
Strategic planner: Aleksandar Milojević
Account: Goran Jović, Vladimir Popović
Client: mts (Mobile Telephony of Serbia)
Creative Director: Jana Savić Rastovac
Art Director: Kristina Jovanović
Copywriter: Vladimir Vuković,
Strategic planner: Aleksandar Milojević
Account: Goran Jović, Vladimir Popović
Production: Tuna Fish Studio
Director: Kosta Glušica
Photography: Boris Jovanović
