All of our products are inspired by something. (I was presented with a presentation of every range and the elements such as nature or city scapes that inspired it). We would like to shoot a series of videos to convey this message over social media.
LiquidRed wanted a modern, artistic, 'taking life in your own hands' personality. They aimed to appeal to contemporary adults renovating their first home. I suggested taking an illustrative approach. Briefing various illustrators on the inspirations behind each range, then letting them come up with a story for the range they chose. They then had to illustrate the story within roughly 5 scenes and do a basic gif animation of these scenes. I restricted their colour palette to LiquidRed's corporate colours and allowed them to each pick one unique colour which could be added to their illustrations.
Once all of the scenes were delivered I created a script around each illustrated range and recorded children reading them. This added to to the fun, playful, inspired aspect of the brand. I then joined the various gifs together to form a story and added the voice-over.
The illustrations for the Elemental range, seen below, I did myself. The rest of the pieces can be viewed on the LiquidRed youtube channel at the link below.
THE ELEMENTAL RANGE
