URBAN LADDER HOME SOLUTIONS PVT.LTD.
CALIF LAMPS LAUNCH
This is from January 2015 while I was interning with Urban Ladder for my graduation project.
I had joined Urban Ladder while they were still exploring and building their visual language. There was lot to learn with opportunities to experiment and reinvent. This was a first, where we shot lamps so elaborately as a category.
Shot on a weekend in one of the warehouses, I had made this video as a self project with my teammates. This never made it to the website but it was a project that helped us develop such content across categories.
I took the leap to shoot the lamps in both day and night settings to help consumer realise how easy and flexible it is to uplift their room with just a lamp. Five years later, the brand still sells the product with the same image.
