Case Study:
http://www.edigma.com/en/projects.html#/en/projects/zippy-interactive-retail-store-las-ramblas.html
Shopping iconic street Las Ramblas, in the cultural heart of Barcelona, was the location selected by Zippy to open their first street store outside Portugal.
Zippy decided to enter the Spanish market but they lacked experience in street retail, as almost all of their shops are inside shopping centers. So they needed to have a special store to highlight their brand from the competition, in the always crowded streets of Las Ramblas.
The Zippy interactive store has, right by the store entrance two 3 meter long videowall with special high contrast LCD displays that ensure good visibility both by night and during the day.
These videowalls gather people's attention when walking by and welcome the visitors and showcase Zippy's latest fashion. The contents are changed often, and feature kids wearing the latest models from the current collection.
Once they enter the store, children are greeted by DISPLAX Moovit, an interactive floor with lots of games to entertain them. The contents react to the kids movements and respond accordingly.
Both the videowall and the interactive floor can be controlled and all the contents managed remotely allowing Zippy to have full control of the interactive systems.
Zippy is a Portuguese brand looking to make it in the Spanish market and they welcome everyone to visit their new space.
Zippy decided to enter the Spanish market but they lacked experience in street retail, as almost all of their shops are inside shopping centers. So they needed to have a special store to highlight their brand from the competition, in the always crowded streets of Las Ramblas.
The Zippy interactive store has, right by the store entrance two 3 meter long videowall with special high contrast LCD displays that ensure good visibility both by night and during the day.
These videowalls gather people's attention when walking by and welcome the visitors and showcase Zippy's latest fashion. The contents are changed often, and feature kids wearing the latest models from the current collection.
Once they enter the store, children are greeted by DISPLAX Moovit, an interactive floor with lots of games to entertain them. The contents react to the kids movements and respond accordingly.
Both the videowall and the interactive floor can be controlled and all the contents managed remotely allowing Zippy to have full control of the interactive systems.
Zippy is a Portuguese brand looking to make it in the Spanish market and they welcome everyone to visit their new space.
