Mais Fit is a gym located in Vila Nova de Gaia, Portugal. Its concept is "Premium Low Cost", so the communication should be neat and acessible.
When I started working here, there was already a social network communication strategy so I gave it my "personal imprint", starting with atributting a defined layout to each category of posts.
Many times, the communication pieces should be designed to online and offline supports, as the example above (an infography about the benefits of exercise). When there are intern events, the promotion of those activities should also be adapted to be display on the physical space and on social media. I also photograph and record the activities.
With the global lockdown, the gym was forced to close, so we came up with the iniciative "Mais Fit em Casa" (Mais Fit At Home), which started as the disponibilization of free classes on Facebook and Youtube. As the iniciative upgraded to a more "serious" complement of physical service (online plataform), I adapted the online communication on social media (so people could understand that the proposal and price had changed too).
I also designed an outdoor with addons and high contrast, to create a bigger impact to people passing on the roadway.
