8C113-Visual Communication
Project Title: REBRANDING OF G.H.MUMM- MUMM CORDON ROSE
People usually think that drinking is a kind of sloppy behavior for women and women should be elegant. Women could not enjoy the pleasure of drinking because women are limited by people’s comments. Is that drinking really affect the image of women? MUMM CORDON ROSE is a champagne that suitable for women because of the smell, tatse and appearance. The idea behind this brand, G.H.MUMM, is also a symbol of success, confidence and cheerful. Women deserve better.
This is an event. There is champagne club and a talk show. Theand success of women. Here is some designing poster, ticket of the event and the spotlight graphic. It is really suitable for some women who want to be successful and like drinking.
The main colour of these series of design is wine red as it can represent feminine and elegant.
This is the poster. The slogan of "GIRLS LET'S DRINK" can attract girls and people can know what is this poster about when they see this slogan. The serif wording represent elegant feeling. The white line is the spotlight graphic. There is a QR code which has more information.
This is the website. You can see this page after scan the QR code. There are details of the event, including time, location, price and activities. And people can buy the tickets in this website.
This is the ticket. There are some information, including time, location, price and the seat. The wording is different with poster. The type of wording is more suitable for this ticket as it can represent a energetic feeling. The champagne shape of QR code can attract people.
This is spotlight 1. This graphic represent women drinking champagne is success. The butterflies which fly from the women can represent women gain freedom in this traditional society.
This is spotlight 2. This grapgic has the logo of this brand, G.H.MUMM and my graphics and be mix with the brand.
This is spotlight 3. This is a hard-working women and there is a champagne put beside her and it represent the successful image of women. Champagne can be mix with women.
