I once heard, "You should feel like a product is working for you before you even buy it" and that was

my whole mindset with this project. If you saw this brand in a store, it would make your day a little better

even if you didn't buy it.

The guidelines to the project were to take a randomly drawn beverage, and target it towards a randomly drawn target audience. I ended up with milk for health nuts. After some research, i found out that alternative Milks are a good source of certain nutrients, so i decided to go with it. Eventually, i came up with the concept to have cows be the mascots for this alternative milk brand, since it would mean less work for them. The theme of them enjoying their newly free days also helped tie it back to the "health nuts" audience and allowed for a lot of fun and humor in the design.