DU ROI
The creation of a new brand identity for Du Roi Coffee and Restó marks a new era for this established restaurant in the UAE. With over 25 years of providing high standard products, the new identity truly embodies the regality and sophistication the restaurant is known for.
The concept behind this new identity is rooted in the restaurant's commitment to offering high standard products and a royal dining experience. The emblem of the king's head as a badge perfectly embodies the regal and sophisticated essence of the restaurant.
The use of black, copper, and white as the main colors was a deliberate choice to evoke a sense of power and luxury. The black symbolizes strength and elegance, while the copper adds warmth and refinement. The use of white serves to balance the palette and bring a touch of sophistication to the design.
The elegant font used for the restaurant's name was carefully selected to complement the kingly look of the emblem and color palette.
Overall, the creativity behind this project was driven by a desire to elevate the restaurant's image and showcase its commitment to providing a royal dining experience. The result is a cohesive and memorable brand image that sets the restaurant apart in the market.
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Follow us on IG @purpledashdesign for more updates and projects.
Follow us on IG @purpledashdesign for more updates and projects.
