Evolve Massage was a new company looking to develop their brand image. They were looking to convey growth and progression with a relaxed mood. The logo design uses calming colors and organic lines to show movement and progression through a path that does double duty as a monogram. The business cards echo the organic feel of the logo. The background on the cards is a nod to the prairie grasses, which are prevalent in the area of Southern Alberta where this business is located.