Colcafé Colombia launches a new brand to the Philippine market: Culture Blends. A series of mixtures of instant coffee aimed at the youth segment. Our challenge began by understanding the Filipino culture and the interests of our target. We had to get away from the competition and avoid falling into the same visual codes of the category, while at the same time making clear the different flavors that our brand offers.
We discovered that young Filipinos love to travel and taste the flavors of their favorite destinations. We decided to show that theme in our packaging with a very simple and allusive illustration of their favorite destinations with a colloquial and friendly language, making our brand an accessible, cheerful and unique product.
