The Spring Bowl for the 2020 CCTV
Spring Festival Gala
Alibaba Design | Taobao
At the 2020 Chinese New Year's Eve, Alibaba Taobao cooperated with China Media Group to send a gift for all Chinese: Spring Bowl.
The name is taken from the mandarin homonym of the CCTV Spring Festival Gala "Chunwan".
With the help of Taobao's big data, the design team collected 34 kinds of food that each represents a provincial administrative region of China.
The illustration design style was inspired by a famous Chinese classical painting: Thousand Miles of Mountains and Rivers.
