After more than 30 years in the market, the leading brand of cookies in Central America needed to renew itself. Chiki needed to reconnect with the tastes of the target and align itself with its new narrative: spontaneous expressions without so much return.
Being such an emblematic and traditional brand, emblematic elements that were part of its architecture were respected and that allowed to activate the memory traces in the target so that they could recognize it despite the fact that the logo and packaging were renewed. The new look reflects the current tastes of the teenagers of today with a graphic, casual and modern language in a world full of chocolate, cookies and a lot of expressions.
