P I V O T A L C O S M E T I C S
YEAR | 2019/20
ART DIRECTION | BRANDING/IDENTITY | LOGO | GRAPHIC DESIGN | PACKAGING | PHOTOGRAPHY | POST PRODUCTION
Pivotal cosmetics is a innovative brand that caters to the contemporary woman. The brief was to ensure that the branding reflected a minimalist, abstract, and innovative vision within a very short spam of 2 days excluding the special edition packaging.
In this project I was responsible to envision the identity, graphic design, and packaging of some of their products. Before achieving the silver metallic branding other visions were created that catered to the demographic. At the end of the creative journey the silver identity fit into the clients brand proposal.
The Pivotal cosmetic logo embodies it's own name, a sliding pivotal movement captured and frozen. The logos were achieved by using sleek and defined typography. They where then transformed by stretching, sliding, mirroring and cutting pieces off - creating sharp and organic logos while maintaining an approachable contemporary feel.
The packaging for the brow gel and matte concealer was simultaneously created with the brand identity. The brush pack was a special edition product that was later introduced. It's final package was mirrored based on the brow gel and matte concealer with a special edition in black. Due to corona - brush pack sample images will be uploaded in the near future.
I hope you enjoy the final results.
Beauty images credited to artist/used for portfolio illustrative purposes only.