Graduation Project
Industry project | 6 months | Dec 2017 to May 2018
Titan Company Limited
Guide: Shatabdi S (Titan) , Rashmi Munshi (NIFT, Bengaluru)
Industry Brief: To come up with exciting Hearable Tech Product, that is based on systemic research that leads to finding good use cases for the end customer.
hearables
noun / `hɪəreɪb(ə)ls /
Hearables or Smart headphones are technically advanced, electronic in-ear-devices designed for multiple purposes ranging from wireless transmission to communication objectives, medical monitoring and fitness tracking.
Carried out environment study, product study, competitor study and user research with different methodologies to understand product category and user needs better. Mapped out different personas and their daily routine based on real people from four different subsets of the target group.
Introducing astra
noun /ˈastrə/
astra is a voice-controlled hearable and personal assistant by Titan.
assistant + trainer = astra
A wearable AI earphone personal training device that combines voice instructions with bio-sensors. The voice-activated digital assistant is similar to Apple's Siri with the fitness tracking features of Fitbit. The earbuds have sensors that track heart rate, heart rate variability and motion while running. Sensors also check weather, elevation, and location. Astra analyzes the data and provides real-time coaching based on fitness goals. It also chooses Spotify or Apple Music tracks that match the beats per minute(BPM) of the recommended pace.
A storyboard was used to explain user case scenarios and highlight how the concept could be used.
Initial quick sketches were used to explore a variety of forms, features and embodiment of the product, where a few key directions were grouped and further explored using more refined sketches until concepts began taking shape.
Aesthetic prototype in making (3D printed in resin at Titan's prototyping facility)
Suggestive app design to go with the product inspired by traditional Fitness apps
For more details on this project and other projects I did at Titan Company Limited, check out my Graduation Project document attached below:
