Recently I collaborated with Zalando for a Spring/Summer 2020 sales toolkit campaign and designed 22 super colorful collages with my shapes which will be circulated in over 17 countries.
Our task was to create engaging and colorful visual collages with Zalando’s best selling products. The aim was to bring a playful tonality and inspire Zalando’s consumers with nice visuals.
And we’ve achieved our mission by developing a fashion related and brand consistent visual concept with the flexibility to use different tonalities of red in the background; and by making the concept colorful and playful.
I've enjoyed designing these playful collages over the course of our collaboration. And also it was fun to collaborate with the Zalando team and my sincere thanks for the art direction to Glazione Nery Rocha and also Sandra Loche and Alina Barnstorf for everything.
FIRST PART
SECOND PART
