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Eastern World
Minimalistic identity for a project from Saudi Arabia
Client
Eastern world specializes in the production of tasty date fruits and derivative products. Our client will launch the project soon so we've created a new identity for them.
Task
Our team should create a memorable brand identity.
The main idea of the identity
We’ve mixed the beauty of the East and trendy design.
Logo
In the sign, you can catch 3 different meanings: dates, national eastern details, and the sun of Arabia.
Lines change thickness all the time to get the logo look more crafted looking. The logo so minimalist that’s why it’s easy to use everywhere. Also, this logo style is easy to understand for the European audience.
Lines change thickness all the time to get the logo look more crafted looking. The logo so minimalist that’s why it’s easy to use everywhere. Also, this logo style is easy to understand for the European audience.
Corporate colors
The soft and warm color palette reminds us of the desert, sun, and it’s about juicy eastern sweets
Corporate fonts
We’ve used Sporting Grotesque font type for the Eastern World’s identity. This typography works good together with the logo. It has the same shape and elements.
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