项目简介
这是我们第一次与一加手机进行广告创意方向的合作，此次主要由我们围绕着新品“一加8系列”手机来展开创意，并于一加社区、公众号等渠道，以及我们分期乐app的首页投放广告，提高双方的品牌曝光，实现双赢。
Project Introduction
This is the first time we have collaborated with OnePlus on the creative direction of advertising. This time, we will focus on the new "OnePlus 8 Series" mobile phone to develop creativity, and we will use the OnePlus community, public account and other channels, as well as our installments. Advertisement on the homepage of Le app improves the brand exposure of both parties and achieves a win-win situation.
创意解读
一加8手机的主要卖点是超高精度的屏幕，能真实还原肉眼所见的事物，因此创意上采用了“以假乱真”的想法，并延伸出两套方案。
方案一：屏幕逼真显示的事物骗过了宠物，营造出一系列出其不意的有趣结果，如小狗无视了远处的飞盘，把手机叼回来给主人，以及猫猫被屏幕显示的鱼骗到，不停地舔屏；
Creative Explanation
The main selling point of the OnePlus 8 mobile phone is the ultra-high-precision screen, which can truly restore the things seen by the naked eye. Therefore, the idea of "using falsehood" is creatively adopted, and two sets of solutions are extended.
Solution 1: The things displayed on the screen realistically deceived the pet, creating a series of unexpectedly interesting results, such as the puppy ignoring the frisbee in the distance, holding the phone back to the owner, and the cat and cat being tricked by the fish displayed on the screen, Keep licking the screen;
方案二：除了主打屏幕逼真显示的卖点以外，创意上还融合了一加8全网最轻手机（仅180g）的理念，把手机置换成扑克牌，或者用小尾指撑起手机，仿佛如蝴蝶般轻盈。
Solution 2: In addition to the main selling point of the realistic display on the screen, the concept of the lightest mobile phone (only 180g) of the OnePlus 8 network is also creatively integrated. Replace the mobile phone with a poker card, or use the little finger to support the mobile phone, as if like a butterfly As light as.
Thanks for watching!
