Reynolds Spring Ag Expo Rework
Total rework and branding for Reynolds Annual Spring Ag Event previously called Seed and Spray Clinic. To create a strong brand recall, I rebranded it as the Reynolds Spring Ag Expo. This was because customers understood what an expo was in the industry and we wanted to encompass everyone related to Ag that happens in the spring. This new branding would be used for all future events to create a "Reynolds Events" branding. Beyond the branding of the event, I also lead the planning for the entire event for classes, exhibitors, layout, speakers, budget, and promotion.
The New Logo
First thing to develop was a new logo. The goal was to have something bold and recognizable to use each year with supporting assets that can change each year.
First thing to develop was a new logo. The goal was to have something bold and recognizable to use each year with supporting assets that can change each year.
Spring Ag Expo Counter Cards
Below is one of the invites handed to invitees. A similar design was used for a postcard sent out to current & potential customers.
Below is one of the invites handed to invitees. A similar design was used for a postcard sent out to current & potential customers.
Spring Ag Expo FarmWorld Ad
We used this opportunity to build a relationship with other businesses in the Ag world. One of the key businesses was FarmWorld and Hoosier Ag Today. This is an ad for the event that ran in the FarmWorld publication.
We used this opportunity to build a relationship with other businesses in the Ag world. One of the key businesses was FarmWorld and Hoosier Ag Today. This is an ad for the event that ran in the FarmWorld publication.
Beyond Physical Invites
A full digital campaign ran alongside the physical mailers and handouts. Below is a sample of one of the email invites in the series.
A full digital campaign ran alongside the physical mailers and handouts. Below is a sample of one of the email invites in the series.
Facebook Social Campaign
One of the biggest digital audiences Reynolds has Facebook. We used this to run a targeted campaign to potential attendees. The goal was to drive traffic to an event landing page with additional information and for invitees to preregister for the event.
One of the biggest digital audiences Reynolds has Facebook. We used this to run a targeted campaign to potential attendees. The goal was to drive traffic to an event landing page with additional information and for invitees to preregister for the event.
Event Assets
One of our event assets was the below booklet. This was handed to all attendees with information, maps, and sales material in it.
One of our event assets was the below booklet. This was handed to all attendees with information, maps, and sales material in it.
Capturing it all ICYMI
We also stuck a Go Pro Fusion 360 on top of our John Deer 8RX and recorded a 360 video of most of the event. This event was our highest attended spring event. I also produced the video below.
We also stuck a Go Pro Fusion 360 on top of our John Deer 8RX and recorded a 360 video of most of the event. This event was our highest attended spring event. I also produced the video below.
