Brief
We were tasked to develop a visual identity and brand for Scott Street 1, the only independent secondary focused private equity fund in South Africa. We needed to work within the existing corporate identity guidelines of the holding company, Sasfin.
The fund managers of Scott Street 1 see potential and opportunity in tougher and unexplored market environments. Other fund managers would not stray from the traditional listed markets, however Scott Street 1 fund managers go against the grain and explore uncharted territory in private markets in order to discover the potential in the unknown.
Logo Design
The logo is a combination of typography and candle stick graphs forming the number "1" in the negative space of the graph
Colour
We were asked to work within the existing Sasfin corporate colour palette, which is the following:
Typography
We were asked to work with the existing Sasfin corporate fonts, which are the following:
