Hi people!
Here we are with my next work, maded for a professional italian kitesurfer who lives in the north of Italy, where he teaches in a "kite-school" for the beginners of this really interesting extreme-sport.

Hi his also a photography-lover and, because of that, i was asked to make for himself a logo to represent him in both photography and kite-surfing activities, that could be a logo-type and watermark in the same time.

I didn't get a definite brief, i was just asked to make something with his name and surname initials that could be aggressive and atypical. I also get an initial sketch from him.

From here i start to make my personal idea about. Here we are in few step-by-step.
Let's start with first one, really minimal and basic step:

Than the second one, where i realized that could be a fish, thinking about guestalt philosophy:

And than the third, the evolution of the fish in a shark (that realize the atypical adjective):

Than the final step, after my client has accepted the final proposal and i decided to bring out the final shape of the shark and work on the lettering.

Thanks in advance to everybody for watching, sharing and appreciate.