General audience has limited knowledge of bonds. We visualize the abstract concepts with graphics and simple language to describe the difference between each investment vehicle. Thus, the audience can quickly understand the service of 湊伙.
針對一般對債券不太理解的觀眾，用簡單的方式去描述、對比不同的投資項目。快速理解債券概念後，將各式抽象複雜的金融投資圖像化，進而讓觀眾了解湊伙所提供的服務。
Client： 湊伙股份有限公司
Director：曾揚智
Script：曾揚智
Storyboard： 花國書
Art Director：劉怡萱、許芳瑜
Animation：花國書、劉欣頤
Sound Design：花國書、行聲數位
Project Manage：徐士雯
Executive Director：賴麒文
Director：曾揚智
Script：曾揚智
Storyboard： 花國書
Art Director：劉怡萱、許芳瑜
Animation：花國書、劉欣頤
Sound Design：花國書、行聲數位
Project Manage：徐士雯
Executive Director：賴麒文
Story Board
Art Design
The target audience are females ranging from 25-45 years old with rich internet-using experience.
The geometric flat style shows the profession and the low-contrast color using depicts a stable and easy-to-use atmosphere. We also add the brand colors blue and green to increase the brand identity.
顧及TA為25-45歲網路族群並以女性居多，畫面物件幾何、造型俐落展現專業感，低對比的粉嫩色系則營造容易上手的安心沉穩氛圍，另外也加入企業標準色藍色與官網用色綠色來增加識別度。
Color Test
We first did a set of high-contrast version to emphasize the easy-to-use high tech of their service. After discussion, we decided to lower the contrast in order to create a stable atmosphere, so the audience can focus on the content instead of the image.
一開始將風格著重於此服務的科技感，以高對比的漸層設計強調品牌的方便、簡潔易上手。
經討論後決定針對目標客群重新聚焦，拉低整體對比，避免畫面搶過內容焦點，營造沉穩氛圍，強調低風險、令人安心的服務。
