C O N C E P T
Victoria Cazares is a photographer who loves to capture candid moments and make them last forever. An exploration was made from the shape of the waves and also the organic movement of the letters, all of this to get a fluid logo that represents Victoria’s mindset and photography as a form of artistic expression involving fractions of lovely memories and moments of people’s lives. Victoria’s logo represents the authentic and moldable ability to adapt to the moment. Also capture unrepeatable expressions or spaces. It starts from two circular shapes, which make it organic and feminine with a rough touch. The main icon is a fusion between an eye and a sea wave which represents the perfect moment that like any wave of the sea, is unique and is captured by the eye.
We love feelings, expressions and to be part of situations, spaces and people’s lives. In order to convey the modern and nostalic personality of the brand, we have selected a femenine palette that involves flat but very telling colors that support readability, nostalgic but vivid moments and our place in the stories we capture.
