The True Gen
LOGO DESIGN - LETTERING
ENG.
TTG Is a brand of vegetable leather goods from Tuscany, Italy 🇮🇹. 100% natural organic vegetable extracts with no chemical finishing. Each bag is made in the old way -one stitch at a time- by skilled master craftsmen in a limited edition. We had the pleasure to develop a calligraphic logo inspired with a vintage look and feel inspired by Ernest Hemingway and old cover books.
ESP. TTG es una marca de artículos de cuero vegetal de Toscana, Italia. Extractos vegetales orgánicos 100% naturales sin acabado químico. Cada bolso esta hecho a la antigua usanza, una puntada a la vez, por expertos artesanos en edición limitada. Tuvimos el gusto de desarrollar un loco caligráfico con un look and feel vintage inspirado por Ernest Hemingway y tapas de libros antiguos.
We did this lettering in memorial of Paquito, a kid who lost his life in México 2017 earthquake. Jim Safka -The True Gen creator- was the first one who reached the school to help and it results in a close friendship with his parents.
