CLIENT / Founded in 1861, the Museo Civico di Scienze Naturali di Bergamo holds collections related to all naturalistic disciplines and preserves more than one million finds. One of its most important objectives is to allow scientists to study and develop knowledge about the environment, living animals and extinct species.
TASK / For the centenary of the Museo Civico di Scienze Naturali di Bergamo, a special exhibition with perfect reproductions of dinosaurs will take place. The aim is to promote the event and highlight the scientific and historical importance of the museum.
SOLUTION / Dinosaurs are the protagonists of the exhibition and the whole creative concept revolves around them. Through the shapes of different dinosaurs Fosbury created the new centenary's logo and designed the entire identity of the project. The new logo has become such a versatile element that it has also been used for other extra activities of the museum.
