CLIENT
Korporata Rugove
SERVICES
Campaign Strategy, Campaign Design
EXECUTION
Print, Animation, Social Media, TVC
Rugove is the best selling water production company in Kosovo. At a point when they were struggling to gain market share, they ran a series of games broadcasted through social media and TV. They approached us with a challenge of designing a game that would directly increase their sales of pack water, while also only being able to change the caps of the bottles in their production line.
We managed to design the game mechanics and a full campaign around it which although very simplistic in its core, managed to triple the amount of players compared to the previous game they had had, and increased their pack water sales tremendously.
