THE ILLUSTRATED GUIDE TO JAPAN
culture and tradition
An illustrated guide book for tourists, speaking about traditional events in Japan, food and objects linked to them. It is written in three different languages: japanese, english and chinese. The interested target are all tourists, especially the young ones. The aim of the guidebook is to make them interested in the traditional japanese culture by the modern, attractive and fresh design. Therefore, the illustration style was chosen according to target needs. The subject of the guidebook is the japanese culture, and the palette wants to represent it: the main colors are in fact red, white and grey. Moreover, each language is related to a color, according to the corresponding flag: red for Japan, blue for Great Britain or USA and yellow for China. The layout is made by two A3 sheets. There are 3 folded stripes of paper for three periods of the year. The layout highlights the division of the topic in three different categories: events, food and games. In the layout, english takes more space than the other languages because it is international and used all over the world. On the last pages there is a calendar that can be consulted to check easily the dates of the events. The line that connects the events is shaped as the Fuji silhouette. The pocket format is designed to be easily carried by everyone.
