Milwaukee athletics began a “rebranding” campaign beginning in July of 2019. That campaign focused on a clean and precise look while highlighting the city of Milwaukee. My design process throughout the year focused on the Milwaukee skyline, depth and its student-athletes.
As the lone designer of Milwaukee athletics, I was responsible for every public-facing design during the 2019-20 campaign. Nearly every static graphic was built in Photoshop artboards and distributed across multiple social media platforms, including Twitter, Instagram and Facebook.
All gameday photography is credited to Len Cederholm, Mike Gryniewicz, Tom Barrett, and myself. All media day photography I am responsible for.