Type  Branding / Identity |   Client  Lui & Lei

Konstil is a fashion select shop located in the trendy sector of Seoul, Garosugil that sells a lovely collection of fun, minimalistic clothing, and fashion accessories for confident, trendy women. The name of the brand is a synthesis of two Swedish words, kon meaning "contempoary" and stil, meaning "style." Our approach to Konstil's branding was inspired by the Scandinavian aesthetic, combining simple and minimalistic logotype with a balanced shade of greys and dash of the vivid red color palette.