iwoca's Cycling Club Initiative
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Being a business owner is a powerful position which comes with both fruitful rewards and complex responsibilities. It can lead to a rather stressful reclusive lifestyle. At iwoca, we believe that the key to uplifting small business owners to live more healthier, happier and socially active lives is through cycling. This is why we developed The iwoca Cycle Initiative.
This project will see us take part in adventurous cycling events across the UK with friends and colleagues as well as create exclusive cycling apparel for staff, customers and fans.
Thought process
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To capture the essence of iwoca, the cycle jerseys were created using our luminous colour palette and Kandinsky shapes.
In this video, you can see more high quality shots of our cycling jersey in action.
Click this link to learn more about the initiative, how to get hold of some apparel and join in.
Accessories
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Alongside designing custom cycle jerseys, we wanted to incorporate our design patterns onto additional cycling merchandise.
