Concept / Design / Copywriting / Campaign / Social Media / Artwork
YCN Awards & AKA Studio
The Problem
The Royal Opera House is host to a huge range of performances, however, young audiences avoid going to the venue despite being interested in similar cultural events.
The Insight
The name "Opera House" deters visitors who would be interested in other performances such as ballet and classical music. The "Royal" descriptor would also put off younger audiences as it is often associated with upper-class, expensive events.
The Solution
Takeover The House: A rebrand of the Royal Opera House as simply "The House". The guerrilla style campaign adds a more dynamic element to the premium brand.
This project won a YCN Award and as a result I was asked to roll it out for the 2018 campaign.
