Hidden child Abuse

 

 

 

1) The Curiosity 

 

Arouse cusiosity with the fold and the feet that are slightly shown.

 

2) The Discovery

 

By unfolding the corner of paper, people can see a full image of 

a crouching kid and number to report.

 

3) The Awareness

 

By reading the message which is "Hidden child abuse, Please save the children with your attention.",

people will realize that saving abused kids is easy as unfolding a pice of paper.

 

4) The Action

 

People will pay more attention to child abuse and as an outcome,

more child abuse cases will be reported to the reporting number.

 

 

 

 

 

 

 

 

 

 

 

 

This advertisement, people will become

more aware of the effects of child abuse.

 

As result, this can increase the reporting of child abuse

and save more victims.