Body Blitz is a total body conditiong circuit class.
The brief for the logo and Identity was to provide a mark that was simple yet bold and would reflect the fast and intense excercise that the class provides.
This simple approach is carried over onto the mats identifying each station that give brief but informative images to show what area of the body is being worked.
The ideas was that the user could operate the station without the need to stop & ask questions, hence slowing down the circuit class and in turn their heart rate.
Membership cards contain the class timetable as well as a QR code giving the user directions to the class.
The logo can be applied across a wide range of media
