THE CLIENT
KFC started focusing more on digital innovation and offering online experiences to its teen customers.
THE BRIEF
At the beginning of the year, when the world and the world wide web are overwhelmed with offers, we wanted to make our deals stand out.
THE SOLUTION
We opened the first virtual KFC, where you can get your hand on those real offers.
P.S. The Colonel was also invited. ❤️
THE KEY VISUAL
We knew the big challenge was not about creating the experience. It was about how we promoted it to the public.
This is why creating a Virtual Colonel Sanders who acted as a host was a no brainer.
THE LAUNCH VIDEO
The one and only, our beloved Colonel, welcomed everyone who entered the virtual KFC: Smarket.
THE EXPERIENCE
We promoted Smarket as the smartest alternative when it comes to offers.
In order to visit it, people could scan any bad offer (one that they did not need), throw it away, and open a world of #fingerlickingood deals. In the virtual restaurant, people could interact with the Colonel, walk around the place and even pick their favourite offer, to enjoy in a real restaurant.
HOW IT'S MADE
Started from the sketches, now we here.
THE WEBSITE
The website had two main functions. Firstly, it acted as a gateway to the web VR experience.
The second one was more of an informative function, giving users details about how to enjoy the experience and maybe even discover the Easter eggs.
AWARDS & HONOURS
CREDITS
Creative Director: Ioana Zamfir
Group Creative Director: Laura Belc, Adina Stanescu
Art Director: Ionut Raicu
Copywriter: Madalina Pop
Account Director: Andreea Sofrone
Account Manager: Claudia Cofaru
Head of Technology: Alex Budin
Web Developer: Alexandra Visan
