Rolánn strives for an honest and ethically responsible way of producing clothes. They achieve this by assembling their clothing by hand and using high-quality and responsibly produced materials. The clothing is made locally in the Netherlands for fair wages by people with a refugee background.
Rolánn was looking for a new logo and corporate identity to show their values. The main principle is that it is a fair product, produced in the Netherlands. By using the Dutch flag and the '=' sign — which also symbolizes 'equal to' — the basis has been laid for the logo and design language.
From a background in the streetwear scene, they focus on 'loose fit' clothing for young people. The clothing is unisex and can be worn by everyone. The new style visualizes the values of Rolánn and aims to appeal to their target group.
