ALIANZA LIMA 2020 JERSEY
CLIENT: NIKE
TASK: GRAPHIC SYSTEM
Alianza Lima is the highest profile team in the Peruvian football. It's by far the soccer club with the longest tradition, standing for more that 100 years and going.
In this project we decided to represent a modern aspect of soccer through the exploration of a more digital language. We started researching the digital graphic language of video games and tv, and this is the result.
Read more on El Comercio, Football Fashion and Movistar Deportes.
Design legacy
With more than 100 years of history, Alianza Lima has become a staple of Peruvian history. The jersey carries the traditional blue stripes.
—SYMBOLS
In order to give this brand identity a videogame appereance, shiny and metallic textures were applied to the original club crest logo. Also, other Alianza Lima symbols, such as the shapes of a crown and stars were added to communicate the identity.
"Corazón Alianza" (Heart for Alianza)
We carry out the campaign tagline as if it were the buttons of a game menu, inspired by video games
—VISUALS
Alejandro Villanueva "Matute" Stadium, located in La Victoria, Lima.
Phrases related to their club songs that encourage them - Background inspired on video game visuals
Phrases related to their club songs that encourage them - Background inspired on video game visuals
The characteristic flag with the acronym "AL"
—TEASER VIDEO
Video prepared for the club's official social networks, players and influencers related to the club helped raise awareness about the introduction of the new Alianza Lima jersey presentation.
—FINAL ARTWORKS
—SPONSORED POST
—SPONSORED STORIES
—PRESS
—APPLICATIONS
Big screen presentation video were created for the Nike's flagship store in Lima, Perú
Actual photos from the streets of Lima, Perú.
Including the representative blue and white lights, days before Alianza Lima's final national cup match!
Relation between the last year campaign and the new one.
Client: Nike Football
Football Regional Brand Marketing Manager: Jean Carlo Padilla
Sports Maketing Specialist: Jose Noguera
Agency: TODAY
Production & Direction: Manuel Arias
Account executive: Michelle García
Art Direction: Karem Albirena
Graphic Design & Creativity: Daniel Montanchez & Juan Montanchez
3D Art: Gonzalo Casas & Juan Montanchez
Animation: Juan Montanchez & Gonzalo Casas
Illustration: Daniel Montanchez
Created by:
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