Formed in 2006 as a statutory body of Dubai Government, Dubai Women Establishment’s core mission is to champion women in driving the socio-economic future of Dubai through influencing policies, sharing knowledge and leading initiatives.

Motion design plays such an important in UX. But theres a thin line - Too much of it will cause confusion & Too less will make the site look static. 

Animations can also smartly be used to drive focus. Plus Natural transitions are pleasing to the human eye. The Website transitions were designed with that in mind.

We scribbled and finalized the content flow using digital wireframes with the client.

And that helped us plan a cohesive design system that can be used like lego blocks that can be interconnected with each other yet complement visually.