22 is a multi-use gallery and storefront studio space in Berwyn, just west of downtown Chicago. When we opened 22 in late 2011, we organized a short weekly series of Saturday morning markets as a way to test out the flexibility of the space, promoting local artists and designers in the process.
Each market was advertised with a poster. These posters laid the groundwork for 22's entire visual identity system, including the studio's logo and custom typography. Each of the 25 posters that followed over the next year and a half used this basic template as a starting point, customizing and subverting it when necessary.
Since the activities and exhibits at 22 are primarily based around design practices, it was important to establish the idea of "design" and fabrication as part of the studio's visual vocabulary. These first market posters were based around simple iterative geometry, starting with lines and planes in the first week, and then building to cubes and icosahedons, ending with the geodesic dome of the final week's poster, which served as a stand-in for inhabited space.
